Written By dragongee 43 days ago
News Category: E3 2008 News
Relevant Consoles: : Franchises : PlayStation : PlayStation 3 : Xbox : Xbox 360

Don Mattrick, the head of Microsoft’s entertainment business, claims that traditional PlayStation franchises have “found a new home” on the Xbox 360 console. He issues a warning to Playstation saying their reign is over.

Speaking at the E3 expo in Las Vegas, Don Mattrick claimed Square Enix’s Final Fantasy XIII switch is the first of many that would be released on the Xbox 360 and their future next-gen Microsoft console.

Mattrick told the E3 audience that titles associated with the PlayStation are now seen as Xbox 360 games. And he and his company are working at thier best to get Playstation’s top titles on their system. Is this a form of stealing?

In response to Square Enix’s decision to launch Final Fantasy XIII on Xbox 360, Mattrick said: “It’s another astonishing addition to our array of RPG titles. It shows that a long list of former PlayStation franchises are now finding a new home on 360. It’s happened with Guitar Hero, it’s happened with Madden and now it’s happening with Resident Evil and Final Fantasy.”

“Xbox 360 is now feeding the experience of fierce gaming loyalists whilst walking everyone into interactive entertainment. What do today’s announcements mean for you? With Xbox 360, there is no better way to deliver fun and entertainment to your living room.”

Tags : Don Mattrick : e3 : E3 2008 : Electronic Entertainment Expo : Final Fantasy : Final Fantasy 13 : final fantasy xiii : microsoft : PlayStation 3 : Sony : square enix : Xbox 360

Comments

By: Dragonfly On: 05:59 Jul 17th, 2008 Offline	I think the guy is talking crap, to be honest. Way I see it, you can only call a title a "console franchise" is if its actually being published / developed by the console manufacturer. People seem to casually ignore that Final Fantasy games are regularly coming out on other formats; its just that the numerical Final Fantasies have been on Sony's console for the last decade or so because the format suited the games and had lots of consumer interest. The PS3 doesn't have the strength with the modern consumer as the PS2 does, and many Japanese developers are starting to take stronger interest in the western audience simply because the Japanese gamers are losing interest in their games. So it makes sense to make this a multiformat title. The fact that Sony own a 9% share in Square Enix is about the only thing stopping all their titles from being multi-format. 3rd party exclusive are slowly becoming a dying breed, and that can only be a good thing for the consumer. More choice for us.

By: Pendelino On: 06:27 Jul 17th, 2008 Offline	But dont people frogot that these developing companies are buisnesses in the end and they will release their games for different consoles that will make them more money, and for a game developer buisness, more money equals more titles

By: Evren On: 07:47 Jul 17th, 2008 Online	Sony had a riegn with PS3? OIC. It's a way of making money in the long run, and with sony not owning much of SE... And remember, there are 2 other games from Squeenix, that are EXCLUSIVELY on the 360.

By: Dingo On: 12:51 Jul 17th, 2008 Offline	I'm curious as to how Madden, Resident Evil, Final Fantasy, and Guitar Hero have been "Sony" franchises. Madden, Resident Evil, and Final Fantasy have been made on different consoles outside of those owned by Sony. Guitar Hero may be the only game you could say was a "Sony franchise", but it was expected that it would go multiplatform; and even then it has made it to Nintendo systems (DS and Wii).

By: Pendelino On: 02:20 Jul 17th, 2008 Offline	Apparently, Final Fantasy XIII will be a PS3-Exlusive in Japan, but 360 and PS3 everywhere else in the world, not sure how true this is but seeing the sales trend for 360's in Japan, properly makes sense

By: Dragonsoul On: 03:04 Jul 17th, 2008 Online	I have no understanding as to why people are calling FFXIII "stolen" by Microsoft. I mean, for one, Sony still is releasing it on their console, IIRC, so why would anyone think it's been stolen? The only case one can remotely make of "stealing" would be stealing the audience that comes along with it but even then, it's the consumers choice in the end, and if they want to choose FFXIII on the PS3 they still can. I see nothing wrong with trying to get an exculsive gamve onto another console. I mean, sure it makes it much harder for the system that's relying on brand exclusivity but it's better for the gamer because they can then choose the system they want rather than the sytem that has their games on it--you don't have to choose among the games you can get because your system can't support the ones you want. The only thing I don't like about SE's decision is that it might be a blow Sony's PS3 doesn't recover from and as much as I disapprove of a lot of Sony's decisions one thing dosen't change--less systems means less competition and thus, likely less quality. It's not above Microsoft to use whatever tactics they can sink their competitors...I just hope this is more of a good lesson to Sony rather than a nail in their coffin.

By: Shad On: 03:54 Jul 17th, 2008 Offline	As a company sony is far too profitable to be sunk by the floundering PS3. They'll be back with a PS4, god knows what shape it will take. The Xbox would be a really awesome system if it didn't have a bloody 33% failure rate.

By: Dragonsoul On: 03:44 Jul 18th, 2008 Online	Do you know what I question? The fact that some Sony advocates actually complain about FFXIII being "robbed" by Microsoft...but didn't Sony "rob" FFVII back in the day from Nintendo? And in fact, wasn't it worse, since Nintendo didn't even get to have a verison released on their system at all?

By: boa On: 03:54 Jul 18th, 2008 Offline	Yes but Dawn, you are forgetting two things: 1: Fanbois don't understand logic 2: for most PS fandoys, FF started with VII, peiod...

By: SwitchxA On: 04:09 Jul 18th, 2008 Offline	Microsoft really didn't get the whole cake though, they may also XIII but their is still Versus XIII. I am not the whole dissolution of 3rd party exclusives is a good thing for the industry. I also don't think the more money argument is that valid. The more money you throw at devs does not guarantee you a better game. The spreading of titles to multiple systems doesn't guarantee you a good experience either. It may in fact hurt them because of how time consuming, and equal and/or unique they have to be. While Sony has been organizing it's cards it seems Microsoft is heading them off by buying up simultaneous releases on their system. I feel like it's a little bit of a dirty tactic. More business then creative direction and thats why it makes me feel a little weird. Thats the business world I guess, but I would hope that the devs that do decide to put their game on 360 as well do it for better reasons then Microsoft payed me too.

By: boa On: 05:57 Jul 18th, 2008 Offline	I don't care why they do it, so long as they put the proper effort in, optomising each one for the sytstm it's on.

By: Laylia On: 05:23 Jul 19th, 2008 Offline	Um... This guy in the article sounds like the guy at school that used to boast because they were a little richer than your family, and thus had more money to spend on a TV/car/etc. You know, the one you wanted to punch in the face consistantly? Also the one that you realised years later, that even though yes, they might've had a little more stuff but that doesn't really replace the fact that you had stuff that you actually cared about, like I dunno, a dog or something. In general, 360 gamers don't really want FFXIII, and if they did, then I suspect that they'd already have multiple platforms. It's a shame that nothing is sacred anymore... The switch from Nintendo to Playstation in the first place was pretty obvious; I mean, just LOOK at FFVI to FFVII huge advances in technology there. But this is just purely a market-based move. All about cashing in the extra gil. So yes. I want to punch someone in the face. I never saw Guitar Hero as a Playstation title. Madden is a game they release every single year in the hope that American Football fans won't realise that it's just the same game as last year with different names... Hardly something to brag about. Resident Evil is probably another game where there's no particular reason for it to move across to the other console, but in my eyes it does make a little sense, as IMO 360 does seem to be the home of action/FPS. I can understand why people would be annoyed by it too. But here's the problem... The games start migrating over to another console. The lure of the PS3 becomes less because you can now pay it on the 360. It starts to become unmarketable to make games for the PS3, so it slowly dies. Microsoft continually pour it's effort into FPS, which has been dominant ever since the Xbox has been around. Other games become fewer and fewer. And that's the train of thought that makes me not want to think about Final Fantasy on the 360. 360 = Microsoft. Wii = Apple. PS3 = ? It's hardy Linux.

By: WitWolfy On: 02:35 Aug 8th, 2008 Offline	I for one am excited about FXIII on 360 thank you. Sony has to bite the bullet and realize most of they're supporters own 360 instead of they're "Power house multi media machine" If you could get a car for $200 cheaper then why not. I have nothinbg against MS . If they want to be the only console brand out there so be it :-) Ive noticed every dog has its day